Privacy policy

Last updated: December 14, 2025

YUP operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs matters relating to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, where you reside, and as permitted by applicable law, we may collect the following categories of personal information:

  • Contact details such as your name, billing address, shipping address, phone number, and email address.

  • Financial and payment information such as payment method, transaction details, payment confirmation, and billing information. Payment details are processed securely through authorized payment service providers.

  • Account information including usernames, passwords, preferences, and settings.

  • Transaction information including products viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, as well as order history.

  • Communications including messages, emails, or information you provide when contacting customer support.

  • Device and technical data such as IP address, browser type, device identifiers, and network information.

  • Usage information relating to how you interact with and navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, place an order, contact us, or otherwise provide information.

  • Automatically, through cookies and similar technologies when you access or use our Services.

  • From service providers who process information on our behalf for operational purposes.

  • From business partners or third parties, where permitted by law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Improving the Services

To process orders, manage accounts, arrange shipping, handle returns or exchanges, provide customer support, remember preferences, recommend products, and improve our offerings.

Marketing and Communications

To send promotional messages, newsletters, offers, and updates by email, SMS, or other lawful communication channels. You may opt out of marketing communications at any time.

Security and Fraud Prevention

To protect accounts, process secure payments, detect fraud, prevent unauthorized activity, and maintain the integrity of our Services.

Communication and Customer Support

To respond to inquiries, requests, complaints, and maintain our relationship with you.

Legal and Compliance Purposes

To comply with applicable Lebanese laws and regulations, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose your personal information in the following situations:

  • With trusted service providers who assist us with payment processing, website hosting, analytics, marketing, shipping, customer support, and technical operations.

  • With marketing and advertising partners, where permitted, to provide relevant promotions and advertisements.

  • When you direct or consent to sharing information, such as for delivery services or social media integrations.

  • Within our corporate group or affiliates, where applicable.

  • In connection with business transactions, such as mergers, restructuring, or asset transfers.

  • To comply with legal obligations or protect our legal rights, users, or the public.

All third parties are required to handle personal information responsibly and in accordance with applicable privacy laws.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of these third-party services. We encourage you to review their privacy policies before providing any personal information.

Children’s Data

The Services are not intended for use by children under the age of majority under Lebanese law. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security and Retention of Information

We implement reasonable administrative, technical, and organizational measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on applicable laws, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate data

  • Request deletion of personal information

  • Request a copy of your data, where applicable

  • Opt out of marketing communications at any time

Requests can be made by contacting us using the details below. We may need to verify your identity before fulfilling certain requests.

We will not discriminate against you for exercising your rights.

International Transfers

Your personal information may be stored or processed outside Lebanon. When such transfers occur, we take reasonable steps to ensure appropriate safeguards are in place consistent with applicable laws.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us:

Email: hello@yuplb.com
Address:
Bchamoun 4501
Koroum 4-10 Street
Ezzat Eid Building, Block B, Apartment B06
Bchamoun, 5338
Lebanon