thank you!
Style With Purpose. Impact With Every Purchase.
At YUP, youth is not just a target audience.
It is a responsibility.
Lebanon is home to some of the brightest, most resilient young minds. Yet every year, thousands of teenagers and young adults are forced to pause or abandon their education due to financial pressure, instability, or lack of opportunity. Not because they lack ambition. But because the system failed to catch them when they needed support most.
We believe that education is not optional. It is foundational.
What We Stand For
This initiative focuses on youth and young adults, especially those at the threshold of higher education:
students preparing for university, technical institutes, or professional training.
These are the years where one decision can shape a lifetime.
YUP commits to supporting youth who want to move forward but need a bridge to get there.
How It Works
For every purchase made on YUP, $1 is automatically allocated to our Youth Education Fund.
No add-ons.
No extra steps.
No performative donations.
Just a simple idea: when you choose YUP, you help someone choose education.
Every year, on July 30, the full amount collected is transparently directed toward:
- University tuition support
- Technical and vocational education fees
- Academic reinstatement for youth who had to drop out
All support is granted inside Lebanon, through verified channels and clear selection criteria.
Why Youth, Not Just Children
Children need protection.
Youth need opportunity.
We focus on the age where dreams become decisions, where talent risks being wasted, and where timely support can change the trajectory of an entire life.
Supporting youth education means supporting future professionals, creators, leaders, and contributors to society.
Transparency & Accountability
This initiative is built on the same principles that define YUP:
clarity, responsibility, and long-term thinking.
We commit to:
- Annual public disclosure of funds collected
- Clear explanation of how and where support is allocated
- Ethical partnerships with trusted educational and social entities
This is not a campaign.
It is a commitment.
Your Role
When you wear YUP, you are doing more than making a style choice.
You are backing ambition.
You are enabling continuity.
You are telling a young person: keep going.
